Privacy without the fog.

If you use the contact form, I receive the details you enter: your name, email address, project message, what is prompting the project, timeline, service choice, budget band and whether the enquiry is a project or a supplier approach. The form also creates a random lead reference and records the page it came from.

If you allow analytics, a successful project enquiry sends the random lead reference and the budget band you selected, so I can match the event to the delivered enquiry. Your name, email address, message, timeline and the reason for the project are not included in that analytics event.

If you enable advertising measurement, the site may retain campaign details such as Google Ads click identifiers, campaign labels and the first landing page for up to 90 days. Those details are added to a later form submission so I can tell whether an enquiry came from advertising. They are not added to Google Analytics events. For a project enquiry in a budget band I treat as a possible fit, the same consent also allows a Google Ads conversion with a value based on that band. Your email address is included so Google can match the enquiry to advertising it already holds. The Google tag hashes the address before sending it. Enquiries under £2,000 are still delivered to me and can be counted in analytics, but they are not sent as Google Ads conversions. Nothing in this paragraph happens if you have not allowed advertising measurement.

• To reply to your enquiry, assess whether the project is a good fit and prepare requested next steps or a proposal.
• To protect the form and site, maintain records and meet legal or accounting obligations where necessary.
• With your analytics choice, to understand which pages are useful and monitor site performance.
• With your advertising-measurement choice, to measure Google Ads enquiries and, for higher budget bands, send a hashed email address with the conversion so Google can recognise the lead.
• With your separate chat choice, to provide the Tawk live-chat widget.

Form submissions are delivered using Formspree. The site is hosted through Vercel. Optional analytics use Google Analytics and Vercel Analytics/Speed Insights; optional advertising measurement uses Google Ads; optional chat uses Tawk.to. These providers process limited technical information under their own privacy terms and security arrangements.

Optional analytics, advertising measurement and chat rely on your consent, which you can withdraw through “Cookie choices”. Enquiry processing is used to take steps at your request before a possible contract and, where appropriate, for legitimate interests in responding to enquiries, keeping the service secure and running the business. Legal obligations may apply to some business records.

Some service providers may process information outside the UK. Where that is a restricted transfer, it must be covered by an applicable UK transfer mechanism, such as UK adequacy regulations, appropriate safeguards or another lawful exception. The relevant arrangement can vary by provider and processing location; you can ask for current details by email. The ICO explains the UK transfer rules.

Enquiry records are kept only for as long as needed to handle the conversation, deliver agreed work, maintain appropriate business records or resolve a dispute. I do not sell your information. It is shared only with service providers needed to operate the site and respond, or when disclosure is required by law.

You can use “Cookie choices” in the footer at any time to enable or withdraw analytics, advertising measurement and chat independently. The preference itself is kept for up to 180 days, after which the site asks again. Withdrawing advertising measurement also removes the saved 90-day attribution record from this browser. You can also clear site data in your browser.

Depending on the circumstances, UK data protection law may give you rights to access, correct, erase, restrict or object to use of your personal information, and to withdraw consent. Email me to make a request. You can also raise a concern with the Information Commissioner’s Office.